This article will highlight the importance of broadcasting in Nigeria. In Nigeria , broadcasting is monitored and controlled by the Nigerian Broadcasting Commission (NBC). NBC was established with the aim of vetting and moderating broadcast contents against conflict instigation’s and also to issue licenses.
Apart from enhancing ethical and professional development in the broadcasting industry, NBC is at the focal point of policy formulations when it has to do with broadcasts.
The Importance of Broadcasting in Nigeria are as follows:
1. Promotion of Nigerian culture
There are more than a handful of radio and television programs which are cultural. These could be folktales, oratory history and dances from the different tribes across the country.
These programs not only remind the people of our cultural heritage and show the world how rich our culture is.
2. Broadcasting is an employment platform for trained journalists and mass communicators
News gathering by journalist is a job which has put food on the table of many and cut down on the number of unemployed people in the country, Nigeria.
Also, people who are trained to be public speakers and communicators benefit from broadcasting part time or fulltime and enjoy the job opportunity.
3. People can express their grievances though broadcasting channels
The opinion of the people is usually sought on pressing national issues live on the broadcast. Phone calls are made during programs and matters of national relevance are talked about.
4. Educational prospects of broadcasting
The educational component of broadcasting has been exploited since the first broadcasting houses were created in Nigeria.
People get sensitized on a number of issues with eye-opening facts which have been verified by the appropriate content monitoring and moderation.
5. Timely information to the Nigerian populace
During the just concluded presidential and gubernatorial elections, Nigerians were glued to radio sets and television sets following every phase of the election.