This article will highlight the importance of broadcasting in Nigeria. In Nigeria , broadcasting is monitored and controlled by the Nigerian Broadcasting Commission (NBC). NBC was established with the aim of vetting and moderating broadcast contents against conflict instigation’s and also to issue licenses.
Apart from enhancing ethical and professional development in the broadcasting industry, NBC is at the focal point of policy formulations when it has to do with broadcasts.
The Importance of Broadcasting in Nigeria are as follows:
1. Promotion of Nigerian culture
There are more than a handful of radio and television programs which are cultural. These could be folktales, oratory history and dances from the different tribes across the country.
These programs not only remind the people of our cultural heritage and show the world how rich our culture is.
2. Broadcasting is an employment platform for trained journalists and mass communicators
News gathering by journalist is a job which has put food on the table of many and cut down on the number of unemployed people in the country, Nigeria.
Also, people who are trained to be public speakers and communicators benefit from broadcasting part time or fulltime and enjoy the job opportunity.
3. People can express their grievances though broadcasting channels
The opinion of the people is usually sought on pressing national issues live on the broadcast. Phone calls are made during programs and matters of national relevance are talked about.
4. Educational prospects of broadcasting
The educational component of broadcasting has been exploited since the first broadcasting houses were created in Nigeria.
People get sensitized on a number of issues with eye-opening facts which have been verified by the appropriate content monitoring and moderation.
5. Timely information to the Nigerian populace
During the just concluded presidential and gubernatorial elections, Nigerians were glued to radio sets and television sets following every phase of the election.
Broadcasting houses gave live reports from different polling centres across the country, reporting violence and condemning the act of ballot box snatching and encouraged Nigerians to be civil citizens.
6. Advertisements for various businesses
Broadcasting media often let businesses place adverts on television stations or as jingles in radio stations. This promotes businesses and makes them grow exponentially.
Business owners have judiciously used this opportunity in the years gone by, to increase their profits and scale-up their businesses.
7. Broadcasting connects us with the rest of the world
With global news and broadcasting media, Nigeria is able to get wind of what happens in other climes. This is often called foreign news.
Not only does Nigeria bring the happenings around the world to Nigerians, the world is getting to know more about Nigeria.
8. Nigeria’s tax base is increased with the increasing number of broadcasting houses in Nigeria
There are several broadcasting houses across the nation and they pay their taxes to the Federal Government, thereby increasing the country’s revenue.
We hope you find it helpful and informative.